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From The Blog

Why Explainer Videos Focus on Benefits Rather Than Features

You have most likely come across this quote from famed Harvard Business School marketing professor Theodore Levitt – “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Levitt did not become a legend for no reason. As any good marketer knows, the focus of any marketing communication should be about what [...]

What is an Explainer Video

EXPLAINER VIDEOS are getting popular nowadays for many online businesses and startups. Sometimes they are called, explanation videos, product demo videos, or just simply demo videos. They are used in replacement of long text on websites to explain a variety of things… Your awesome business, your neat little product, your cool new website, your complex [...]

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