There are different video types that you can work around with: Whiteboard, Screencast, Live Action, Animation. If you’re creating a whiteboard explainer video, all you need is a whiteboard, a pen or some drawing materials, an eraser and a camera. And you’re set to record your hand-drawn images that follow your script and storyboard, on your camera’s time-lapse function.
For a screencast video, all you need is screen recording software that basically records your computer screen activity into a video. Here at SophieCreatives we use Camtasia for screen recording, it’s easy to use, reliable and produces nice results.
A live action video, on the other hand, can be more complex. At the most basic, you will need a good camera, lighting, and setup, and depending on how you envisioned your video, you might need to look for actors, a decent location, good production setup, and a team who can handle all that. And the list grows as your video requirement elevates to a higher standard. Depending on your technical and creative skills, you can also pull it off with just your smart phone to shoot your video content.
If you decide to create an animated explainer video, there are some sites that you can use that provide templates, pre-made animated scenes and characters. You might want to check out: Animoto, PowToon, Animaker, GoAnimate and Biteable. Each one makes it easy enough to use their online service and there’s a lot of help available on how to use their site. Unwatermarked videos created in these sites charge certain fees but it will not break the bank.
There’s a steep learning curve to creating your own animation, we wouldn’t recommend it if there’s nobody experienced enough to do it on your team. It may be better to stick with the sites mentioned than use up a lot of your hours trying to produce your own, or it might be better to hire somebody to do it.