Deciding where you want to put your content should be given some careful thought. And it definitely goes hand in hand with analytics (that’s next on our list!). But first and foremost, it’s a choice to make mainly because…
Your content should be where your target audience is.
If your audience is on Facebook, then upload your videos on Facebook. This will increase the reach of your videos given that Facebook’s algorithm favors serving native video content more than other types of content. We also recommend boosting your video post on its first month. You can choose the best days to boost your video, which most case studies say to be on a Friday or Saturday. With that, you can maximize your video reach while your video is still fresh.
With 1.5 billion logged-in users per month, you can’t go wrong with putting up your content on YouTube. Remember to put up a catchy but relevant title, a good description and relevant tags for your videos. This will help viewers who are looking for your kind of content find your videos. Keep in mind though that YouTube likes to keep its viewers inside the platform. You’ll need to be proactive in leading your viewers back to your own content or website. You can do this be putting up call-to-actions at the end of your video and by putting links to your website in the video description. Also encourage your viewers to subscribe to your YouTube channel so they get notified when a new video content is up.
On your website, you can decide to embed your videos using YouTube or Vimeo. However, the best option for business video embeds is Wistia. Not only can you effectively brand your video so that it sits beautifully on your website. You can also do video SEO easily through the Wistia platform and get access to an amazing set of tools for analytics (more on that on the next item!).
Remember that video marketing goes beyond putting up your videos on a platform. You have to promote it so it gets a wider reach. If you don’t have your own social media marketing team yet, you can hire social media experts or teams who can do this kind of thing for you. This way, you get a targeted exposure for your video content.