5 Tips In Writing Your Video Script

2018-11-06T02:28:06+00:00May 20th, 2017|Explainer Videos|0 Comments

By Micah Pinto
Chief Evangelist

It takes some skill to produce an effective video.  Here are some tips that you might want to consider in writing your next video script:


Use the classic formula: WHAT, HOW & WHY

To start writing a video script, you must clearly know & understand what message you’re trying to convey, how are you going to deliver it and why.  Keep your objectives intact and you’ll be on your way to creating an effective video!

Asking questions like what, how and why, can also guide you in creating your video content.  Try to answer basic questions for your potential audiences.  What problem does it solve?  How does it solve the problem?  Why should I buy the product?

There are many types of video, so you should be clear with what you want yours to be.  It can be an explainer video that describes what your product or your service is.  Or you can also talk about how your product can be used through a demo video.

TIP #2:  Use the S.U.C.C.E.S.S formula

Apply the S.U.C.C.E.S. formula:

Simple, Unexpected, Concrete, Credible, Emotion, Story

The S.U.C.C.E.S. principles from Made To Stick authors Chip and Dan Heath are one of the most practical, helpful tips you could ever come across in writing sticky stories.

The authors recommend to strip down your content and keep it simple and easy to digest.

Surprise people with the unexpected. Counter what people expect by framing situations in a different light. A surprising statistic or a shocking trivia can provide a different angle and generate more interest to what is already a common perception about specific topics.

Be sure to have a concrete idea and tell this idea clearly to the viewers.  You want this idea to stick with your viewers. You want them to remember this long after they’ve watched your video.

No matter what writing style you choose, be sure to put correct content in front of people. Or if it is an idea, make it believable. Be credible.  Earning the trust of your audiences is a lot of hard work.  You surely don’t want to break it!

Remember to write stories that your target audiences can relate to.  Build a story that will connect to your audience emotionally.  You are aware of their problem and situation, you can use that knowledge to connect to their emotions and compel them to act.

TIP #3: Make It Short and Straightforward

The ideal length of an explainer video is just about 60-90 seconds.  That’s about 1-2 pages of written work (or 150-200 words).

Make the first 5 seconds count.  Share something that will make your audience watch your video until the end.  Be straightforward and don’t go around the bush!  Make everything understandable for your audience.  Remember, you only have a good 90 seconds to talk to your audience.  Keep in mind the S.U.C.C.E.S.S. formula to make sure you make things short and straightforward but still effective.

TIP #4:  Know and Write For Your Audience

Your videos should complement the overall communications strategy of your company.  Its effectiveness and efficiency depends on whether you meet your objectives or not.  Don’t aim to create just another trending video that’s got nothing to do with the people you want to reach!  That’s just like shooting arrows without aiming at anything!

Know your target audience.  Study your target audience.  Know their age group, know what is important to them, what they generally like.  Make sure the vocabulary & language that you use is understandable to them.  And write stories that are relatable and relevant to them.

TIP #5: Use A Clear Call To Action

After sharing your story, move on to the next step.  What do want your audiences to do after they’ve heard what you have to say?  Do you want them to go to your website?  Do you want them to sign up to your newsletter?  Do you want them to buy your products?  Be clear and direct their next steps.

Think about your call to action the moment you start writing your video script.  Be sure that your objectives are intact and aligned from start to end.

Video is really an essential element of your communications strategy.  While it could be an intimidating task, anyone can practically try to acquire the skill.  The key is to just keep learning and creating!  You’ll surely find that video writing style that fits your company perfectly!

Need a video? Drop a message below and we’d be glad to help you out.

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