Apply the S.U.C.C.E.S. formula:
Simple, Unexpected, Concrete, Credible, Emotion, Story
The S.U.C.C.E.S. principles from Made To Stick authors Chip and Dan Heath are one of the most practical, helpful tips you could ever come across in writing sticky stories.
The authors recommend to strip down your content and keep it simple and easy to digest.
Surprise people with the unexpected. Counter what people expect by framing situations in a different light. A surprising statistic or a shocking trivia can provide a different angle and generate more interest to what is already a common perception about specific topics.
Be sure to have a concrete idea and tell this idea clearly to the viewers. You want this idea to stick with your viewers. You want them to remember this long after they’ve watched your video.
No matter what writing style you choose, be sure to put correct content in front of people. Or if it is an idea, make it believable. Be credible. Earning the trust of your audiences is a lot of hard work. You surely don’t want to break it!
Remember to write stories that your target audiences can relate to. Build a story that will connect to your audience emotionally. You are aware of their problem and situation, you can use that knowledge to connect to their emotions and compel them to act.