CASE STUDY: onedesk b2b software explainer video

OneDesk is a unified software for HelpDesk, Project Management, and Professional Services automation.  OneDesk partnered with our explainer video company to develop a clear animated video for growing companies that have outgrown using multiple software tools.

THE CHALLENGE

OneDesk:  We needed a way to quickly and easily explain our SaaS software. OneDesk combines helpdesk and project management software into a single application, and we wanted to give a quick overview of its benefits and major features to first-time visitors to our website. We thought that many visitors would prefer to watch a quick video than to read.  

OUR SOLUTION

OneDesk needed an efficient way to clearly communicate their platform’s value to busy decision-makers who are leading support and project management teams. Many companies struggle as they scale, relying on a patchwork of tools for client service, project management, and collaboration. This inefficiency creates frustration and hinders productivity, but this is where OneDesk comes in.

The video showcases how OneDesk’s unified platform eliminates the need for multiple tools, streamlining workflows and boosting productivity for helpdesk and project managers. We also highlight some key features like task automation and business app integration. All this is delivered in a clear and concise explainer video under 90 seconds, with a specific call-to-action encouraging the viewer to sign up for a free trial or to book a one-on-one software demo.

THE RESULT

 Integral Part of Conversion Funnel

The explainer video has been widely viewed. To date, the video has garnered an impressive 11,000 views, and according to OneDesk, is an integral part of their conversion funnel.

“The explainer video is working well. I wouldn’t be surprised if every single one of our new customers have watched it. I don’t have specific metrics that I can trace directly to the video, but it is an integral part of our conversion funnel.”

Derek Gold, OneDesk

 

A Satisfied Client

Our team worked closely with Derek Gold of OneDesk, and this is what he had to say about working with us.

“The service was so smooth it was clear that they should be our choice. The service provided by Charlie and the team was excellent, responsiveness was great, and we never needed to explain things twice. They understand cloud software at SophieCreatives, so if you are a software company like OneDesk, it really makes things go smoothly.”

 

WATCH THE FINAL VIDEO

This case study is a win for video marketing in B2B software companies. 

 A well-crafted explainer video can:

Capture Attention: Cut through the noise and grab the viewer’s interest in a short amount of time.

Simplify Complex Topics: Break down complex features and functionalities into easy-to-understand visuals and narratives.

Boost Engagement:  Keep viewers engaged and increase the likelihood of them converting into paying customers.

Drive Leads and Sales:  Become a powerful tool for lead generation and sales conversion.

READY TO LEVEL UP YOUR B2B SOFTWARE MARKETING?

14 + 5 =