Primarily videos are more engaging than any other content type. There are several ways of maximizing your video content. Here are some things you can start with:
Put up videos on your landing page.
It’s all about making that first impression. It’s about engaging your audiences from the start.
Keep the video short and simple. Leave something for your audiences to find out, encouraging them to explore more about your business website or your landing page. According to statistics, including video on a landing page can increase conversion by 80%.
Share your product and its features.
Create a more concrete brand for your product by engaging audiences visually. You can share more about its benefits and uses. Instead of creating a list of product features, why not do a product demo? Agrawal points out in his article that a video can say about 10,000 words for every 1,000 written words written down. Take advantage of this to share more information in a short amount of time.
While video presents a lot of good points and benefits for your business or company, it is still important to create a proper mix of content. Different types of audiences across your market would be present in different platforms. Ultimately, it would always be about finding the perfect set of tools to execute and elevate your marketing strategy. And definitely, video is one way to go.