Video Marketing For Your Small Business: Why Videos are Effective Marketing Tools

2018-11-06T02:28:06+00:00February 22nd, 2017|Explainer Videos, Social Videos|0 Comments

By Micah Pinto
Chief Evangelist

Markets have always been real-life arenas where you constantly battle to be heard and to be recognized.  There’s always a challenge of connecting with your customers and clients.

At present, establishing connections and maintaining relationships at a personal level are essential strategies for companies.  Mass marketing, or efforts appealing to great numbers of people and not gaining customer trust & loyalty, are considered both ineffective and inefficient.

But, how can we still manage to maintain a personal level if there are hundreds, even thousands of people in our direct market?  One simple answer – video marketing.

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Why video marketing is an effective marketing tool

Marketing has evolved to include digital and online platforms, which have always been dynamic.  There’s now a greater variety of content types other than just blog posting or banner ads.  Here are some points why video is a good investment:

It’s very personal.

Video is visual and auditory.  There are both images and sounds that allow you to engage yourself in the story of the material you’re watching.  There are elements, pieces and bits of videos that allow you to relate easier and allow you to become more invested.

According to statistics, 90% of users say that product videos are helpful in the decision process.  The experience is totally different than just reading a blog, where the people could just read about how products are used.  Storytelling visually proves to be more effective, because we tend to respond to the human voice and body language more than the written word.

It’s accessible.

Over half of the internet users of today access the internet through their mobile phones.  And according to statistics, one-third of all online activity is spent watching video.  The challenge now is creating relevant content that appeals to audiences.

It’s practical. 

Video is the best strategy to involve your audiences in a conversation.  And it’s also very cost-efficient.  Video-making is now very easy to access because of technological advancements.  You can even shoot through your smart phone!

It can be done by almost anyone.  It’s not restrained by budget anymore.  Now, it’s about finding the right content and getting the right people to help you produce it.

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Some Ways to Use Video For Business

Primarily videos are more engaging than any other content type.  There are several ways of maximizing your video content.  Here are some things you can start with:

Put up videos on your landing page.

It’s all about making that first impression.  It’s about engaging your audiences from the start.

Keep the video short and simple.  Leave something for your audiences to find out, encouraging them to explore more about your business website or your landing page.  According to statistics, including video on a landing page can increase conversion by 80%.

Share your product and its features.

Create a more concrete brand for your product by engaging audiences visually.  You can share more about its benefits and uses.  Instead of creating a list of product features, why not do a product demo?  Agrawal points out in his article that a video can say about 10,000 words for every 1,000 written words written down.  Take advantage of this to share more information in a short amount of time.

While video presents a lot of good points and benefits for your business or company, it is still important to create a proper mix of content.  Different types of audiences across your market would be present in different platforms.  Ultimately, it would always be about finding the perfect set of tools to execute and elevate your marketing strategy.  And definitely, video is one way to go.

Need to make customers get your idea through video? Drop a message below and we’d be glad to help you out.

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