If you’re a cloud-based software or SaaS company, you’ve probably struggled about explaining your product.
It’s complex and abstract.
Without the proper visuals, it can be really difficult to imagine, absorb and understand.
Most software products have complex functionalities and a constantly changing UI, making it even more challenging to present your product to potential customers.
That’s why videos are a powerful tool for SaaS companies and have become a SaaS marketer’s best friend.
Video simplifies your complex topics and provides a way for you to connect with your audience in an engaging manner. It makes complicated platforms appealing and interesting, and attracts viewers so that you can get important points across. On social platforms, it’s easy to share and does very well given the video-first approach of most platforms.