It’s All About Being Social

2018-11-06T02:28:07+00:00January 3rd, 2017|Explainer Videos, Social Videos|0 Comments

By Micah Pinto
Chief Evangelist

What makes a good social video?  And why should we make one?

Business marketing would always have patterns and trends. We have been seeing the constant rise of social videos. And it didn’t just start back in 2016. More than just a trend, social videos has become a norm.

But what exactly are social videos? It could be a creative & well-crafted commercial, a video campaign, a Facebook live stream. Check out this awe-inspiring video of Reebok.

In Reebok’s video, they emphasize on the fact that an average human lives 25, 915 days as part of their #HonorYourDays campaign. The video doesn’t speak too many words but the message is very powerful: “Honor the body you’ve been given. Be more human.”

So, what makes a good social video?

social-video-relatable-personal

It should be relatable and personal.

Audiences are drawn to something that they can relate to. Your content must be relevant to them. Making stories where your customers are the hero could be a good starting point. While they associate themselves with your content, it becomes personal and engaging. Creating content that are real and personal sparks conversations.

social-video-shareability

Shareability is key.

Being social is all about sharing and being engaging. You want to create something that people can talk about. And it’s not just having conversations with your audiences or customers. It’s also about customer-to-customer conversations. You want to create something that people can share with their friends. More technically, it’s making videos that are crafted for Facebook, Instagram, Twitter, and Snapchat. Make it available, accessible and easy to share with their friends (and with the world)!

social-video-short-simple

Keep it short and simple.

Most audiences and customers don’t have time to read long posts. They are becoming more impatient. They want creative content that’s more visual and engaging, making it easier to digest and understand. The average time for video content should be somewhere between 30 seconds to 2 minutes. It doesn’t have to contain all details, you just need something that would spark their interest and get them engaged.

When making any video content, it’s important to remember your target audience and your purpose (what do you want your audiences to do afterwards). These things should always be the heart of the videos that you create. You don’t want to keep making videos that are irrelevant to your business, always come back to your marketing plan.

Knowing and understanding social videos is as important as realizing the need to invest on making them. Here are just some essential key points:

social-video-growing-value

Video has growing value.

More and more people are watching videos. Social media platforms see the need to develop and expand to include video content as more people demand for it. Precisely because video has a unique ability to connect with its viewers.

social-video-social-world

You’re competing in a very social world.

A 2016 survey by the Web Marketing Video Council found that 61% of businesses are using video as a marketing tool. You don’t want to get left behind unnoticed. Maximize your potential in engaging with your customers through video!

Here are some numbers and figures that you might also want to look at (as compiled by Cameron Uganec in his article, A Guide to Social Video, and Where It Fits in Your Marketing Plan):

• 72% of businesses who use video say it has increased website conversion rates
74% of all internet traffic in 2017 is projected to come from video
• YouTube receives over 4 million daily views
• Almost 1/3 of all people on the internet are YouTube users
• More than 50% of YouTube views come from mobile devices
• Facebook has 8 billion average daily video views from 500 million users
• Facebook sees 100 million hours of daily video watch time
• Periscope users watch 40 years’ worth of video every day
• Snapchat daily video views surpassed 8 billion in January 2016

Online marketing and social media marketing has been going on for years and it has always been dynamic. Communicating visually has now been one of the essential tools, and social video has proved to be an effective medium.

It’s really all about being social.

References:
https://blog.hootsuite.com/how-to-use-social-video-for-marketing/
https://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it-affects-your-business/
https://blog.hubspot.com/marketing/lovable-video-marketing-campaigns#sm.0014io9i229wdmu10b81m0vf7fwd7
http://www.smallbusinessbonfire.com/animation-hottest-trend-content-marketing-can-help-business/

Need to make customers get your idea through video? Drop a message below and we’d be glad to help you out.

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